For most of the hour, the game was fun. Right around the end of the hour, it was not so fun and that was mostly because you realized that all the aspects that would have really made the game most enjoyable (really personalizing your mall) were out the window. As you complete the goals, the level ends and you're on to the next. The problem with that? Since you're on a timer, you cannot take your time and just enjoy it (such as games like Paradise Beach that let you play till your heart's content, realizing that you weren't going to hit gold or silver). That really took a lot of the game away for me.